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Beauty Industry

Carol’s Daughter Launches DTC Website

Carol's Daughter returns with founder Lisa Price at the helm after L’Oreal sale.

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By: Rachel Klemovitch

Assistant Editor

Lisa Price’s beauty brand Carol’s Daughter has debuted a DTC e-commerce website. 

This comes roughly nine months after founder Price reclaimed ownership of the brand from L’Oréal USA.

Price commented,

“This isn’t just a relaunch, it’s a homecoming.”

The new website offers direct access to the brand’s hair care products, exclusive discounts, and educational resources.

Also, Carol’s Daughter plans to continue expanding its digital experience, introducing a curated platform dubbed Lisa’s Love List in the first quarter. 

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